What is Rujula?

Rujula is an Arabic word for masculinity. However, based upon the Muslim practice of referring to the righteous as "Rijal ul Lah" (Men of God) we use Rujula to mean much more than masculinity itself. Rujula for us is "Prophetic Manliness", manliness that is rooted in the example of the Prophets and Messengers of God (may peace be upon them all) and is in line with the Masculine Fitrah.

Rujula is Manliness with a deep connection to the Divine and to oneself. It is Manliness that connects the powerful, vibrant Masculine spirit with the higher layers of experience and meaning found within all men.